The EU Eco-label makes it easier for consumers to choose green products. It is a voluntary scheme designed to encourage businesses to market products and services that are kinder to the environment and for European consumers - including public and private purchasers - to easily identify them. The scheme came into operation in 1992 and was designed to identify products which are less harmful to the environment than equivalent brands. For example, eco-labels will be awarded to products that do not contain chlorofluorocarbons (CFCs) which damage the ozone layer, to those products that can be, or are, recycled, and to those that are energy efficient. The labels are awarded on environmental criteria set by the European Union. These cover the whole life cycle of a product, from the extraction of raw materials, through manufacture, distribution, use and disposal of the product.